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  • Celebrity Shades Spotlight: Selena Gomez 3025 Polarized Ray-Ban Aviators

    Selena wearing her Ray-Ban 3025 001/58 Aviators Selena wearing her Ray-Ban 3025 001/58 Aviators

    Aviators have had a big comeback the last 5 years, especially with celebrities. Selena Gomez is often spotted wearing Ray-Bans, so it comes to no surprise that she is pictured here wearing these classic 3025 aviators. This particular pair is a little different than the originals because it has polarized lenses. These make great beach glasses because the polarized lenses help protect the eyes against the direct sun and the UV rays. Selena probably realizes that the polarization is worth the extra money because of the added protection and visibility it offers! If you want to check out a pair of these for yourself click here.

  • Celebrity Shades Spotlight: Beyonce and Her Ray-Ban 3447's

    Queen B waving off the cameras Queen B waving off the cameras

    Queen of music and global phenomenon Beyoncé Knowles is no stranger to Ray Ban sunglasses. From classic Wayfarers to blue lens Aviators, Beyoncé rocks the runway each day as much as she tops the charts. So which Ray Ban style is she slaying these days? Queen B was seen last month wearing none other than the RB3447 (pictured left). Even when she’s getting snapped by the paparazzi, Beyoncé is still flawless. In the words of the legend herself, “I’m a star, ‘cause I slay…all day”.  You can match Beyoncé and purchase these glasses for yourself here.

    By: Alexa Ojeda



  • Pokémon Sunglasses and Their Real Life Counter Parts

    It turns out even Pokémon love wearing sunglasses! We decided it would be fun to check out the real life counterparts of the sunglasses that some Pokémon like to wear.


    Ducklett wearing Persol PO2803S 58mm 24/57 Ducklett wearing Persol PO2803S 58mm 24/57


    persols pk







    These Persol’s were the closest thing we can find to this water type’s choice in eye wear. We have to admit they don’t look half bad on her!



    smith pk





    These sunglasses definitely have more attitude than a lot of other pairs. It’s no wonder why Krokorok decided to pick himself up a pair.


    Pikachu wearing his Ray-Ban RB2140 Wayfarers Pikachu wearing his Ray-Ban RB2140 Wayfarers


    wayfarer pk







    There is no coincidence that the world’s most popular Pokémon wears one of the best-selling sunglasses of all time. Pikachu must have watched Risky Business one too many times!


    kate spade pk







    I have to admit these Kate Spades are a near perfect match to these Pancham’s sunglasses. Maybe she decided to buy them from EyeCare Universe!


    Squirtle Squad’s Ray Ban 2447 and Smith PivLock Arena Squirtle Squad’s Ray Ban 2447 and Smith PivLock Arena

    smith piv pk



    ray ban pk





    Squirtle is probably the best known sunglass wearing Pokémon due to the popularity of the famous “Squirtle Squad.” Somehow it seems like these Pokémon were always meant to rock a pair of shades.

    By Peter Cusumano



  • What a little Risky Business did for the Wayfarer design.

    Ray-Ban Wayfarers have been a staple with American fashion trends since the 50’s. Their design is considered today to be timeless, capturing what was good about the days past, while still remaining youthful and energetic. Today there are a seemingly endless amount of variations, colors, and lens types available that people can choose from, and that only helps to further its popularity across gender and income lines.

    JFK and his black Wayfarers JFK and his black Wayfarers

    The year is 1952, and Ray-Ban had just released its newest frame design for their sunglass line, called the “Wayfarer.”  They were designed by Raymond Stegeman for use by Bausch and Lomb (former owners of Ray-Ban). These sunglasses were revolutionary for the time, featuring a plastic frame that went against it companies traditional frame styles.  Up until then, all sunglass frames were made of metal, like their popular aviator frame. Bausch and Lomb were able to develop a new molding technique for plastics which helped make these frames stronger than other types of plastic of that era. This combined with a new lens, which had an attractive mirror coating that also helped block out UV rays, meant these glasses had the whole package. This UV protection was provided through a patented process of superheating metal oxides in order to molecularly fuse them to the lenses. This ensures that the process is applied uniformly so viewing isn’t affected.

    Its easy to see the resemblance between the fins on this Cadillac and the fins on the Wayfarers. Its easy to see the resemblance between the fins on this Cadillac and the fins on the Wayfarers.

    The popularity of these sunglasses spread fast, with movie stars and athletes seen wearing theses shades. Muhammad Ali, Ray Charles, James Dean, and Marilyn Monroe were among the early adopters. Even the president of the United States, JFK, was known to wear these glasses! Looking at the design of the glasses in relation to the time period, it’s no wonder why these glasses were popular. The fins on the glasses resemble fins on the popular cars of the day, such as Cadillac.

    These glasses remained a very popular piece all the way up until the 70’s where their numbers started to dip. The plastic frames became very unpopular at that time because the round metal glasses that John Lennon wore became the must haves for that decade. By the end of the 70’s the sales for the frame had plummeted to the point of the line almost needing to be discontinued.

    The "Blues Brothers" starring John Belushi and Dan Aykroyd The "Blues Brothers" starring John Belushi and Dan Aykroyd

    This was somewhat remedied in 1980 where the Blues Brothers famously wore these on the big screen, which began to rekindle public interest. Ray-Ban recognized the affect this movie had on sales and then in 1982 they signed a product placement deal to have their products featured in movies and TV shows. The following year, 1983, had the release of the film that would undoubtedly save the Wayfarer line, “Risky Business.”

    One of Tom Cruise’s breakout films, “Risky Business” is about a teenager who get involved in some troubling affairs involving an escort and his dad’s Porsche. The film is considered a classic 80’s coming of age film, and was very popular with young adults. The Wayfarer sunglasses are prominently featured in the film, even appearing on the poster for the film itself. After the film was released, Ray-Ban sold an estimated 360,000 pairs of wayfarer by the end of that year. This led to Wayfarers popping up all over TV and other movies, and by 1986 1.5 million have been sold. Ray-Ban aviators also received a huge bump in sales thanks to product placement in movies like “Top Gun” and “Cobra.”

    No wonder why these glasses became an 80's Icon! No wonder why these glasses became an 80's Icon!

    The 90’s saw yet another decline in sales for the Wayfarer line, and the Ray-Ban brand in general. They released the New Wayfarer model, which is a smaller version of the original that also isn’t tilted. This however wasn’t enough to save the company, and in 1999 Bausch and Lomb sold Ray-Ban to Luxottica.

    Since then the Wayfarer line has regained some of its popularity, and Ray-Ban now offers them in a seemingly endless amounts of colors and unique designs. They are popular with celebrities like Robert Patterson and Reese Witherspoon, who are regularly spotted wearing these old school designs. Clearly there is something about this style that resonates with people from all different generations.

    If you're interested in purchasing a pair of these glasses check them out here.


    Supermodel Cara Delevinge wearing her Wayfarers Supermodel Cara Delevingne wearing her Wayfarers

    By Peter Cusumano




  • Sunglasses Through The Decades

    We are going to take a trip through the decades looking at the most popular styles from one decade to the next. It’s amazing to see how fast trends change, and to see what designs really stood the test of time.

    50s title

    Many consider the 1950’s post war period to be the most prosperous time in American history. Americans were spending more money on goods, and sunglasses were beginning to become very popular in the U.S.

    Cat Eye

    Cat eye sunglasses were all the rage in the 50’s. Big name movie stars, like Marylin Monroe, wore these glasses to make a statement. They were popular with pattern designs, such as leopard, Havana, or polka-dotted and usually had a dark tint to them. These glasses are still popular with the Hollywood crowd, with big names like Kendall Jenner always seen wearing these type glasses.


    Plastic frames were big in the mid 50’s and early 60’s. Ray-Ban had two of the most popular models for this style the classic Wayfarer and Clubmaster. People liked the plastic frame because they thought of it as more durable then their thin metal counterparts. These glasses are still popular today and are some of Ray-Ban’s best-selling models.

    60s title

    The sixties sunglasses style was almost completely dominated by round frame sunglasses. The sixties were big on peace and love, and everyone coming together as one. These round frames encapsulate this way of thinking perfectly, and all sorts of celebrities from that time chose to wear them.

    Large Oversized Round

    These were very popular with females and started the whole oversized frame fashion movement, that still persists today. Companies like Gucci continue to make these bold flashy sunglasses that were popular with everyone from “hippies” to housewives. With these types of glasses: the flashier, the better!

    Round “John Lennon” Sunglasses

    The famous Beatle made these glasses legendary and true icons of the 60’s. They embody his spirit and style so well, that every Beatles fan of the day simply had to have them. In modern times, they certainly aren’t as mainstream, however that doesn’t stop the diehards from wearing them religiously. After all, he did actually help design these sunglasses!


    The 70’s saw a significant departure away from the hippie style of sunglasses, and started to lean more toward rectangular shapes, at least for men. This was the era of disco and sunglasses were the ultimate way to show just how cool you really were!

    Tinted, Small and Round

    Elton John style glasses Elton John style glasses

    For women the round trend continued to an extent, only this decade saw the lenses shrink significantly. They also began to be tinted in odd colors (like blue and green), primarily because stars like Elton John loved wearing these odd glasses while on tour. These glasses sure looked groovy, but a lot of them weren’t very good at actually protecting your eyes from the sun.

    Rectangular Frame

    Clint Eastwood was one of the many people in Hollywood who started wearing these cooler, sleeker, and tougher looking sunglasses. They depart from the easy going round glasses of the 60’s and take on a more defined look that was more clean cut. The lenses were usually gradient brown or black and could have been seen everywhere from discos to the police force.

    80s title

    Fashion trends in the 80’s were all about being extravagant and over the top. Whether we are talking about the crazy hair or sunglasses, everything had to be bigger and better. This was also a time where pop culture really started to become big and where one star wearing something cool in a movie, could ignite a fashion trend.

    Shield Sunglasses

    These big, flashy in your face sunglasses are so 80’s it hurts. Popular with ski lift operators (the 2nd coolest job in the 80’s), these glasses were actually practical at keeping the wind and snow out of your eyes, essentially working like actual ski goggles. Throw in a set of mirrored lenses and you are the coolest guy or gal on the slopes!


    In the mid 80’s aviators finally became cool again, and it was thanks to the famous fighter pilot (number 1 coolest job in the 1980’s) film TOP GUN. This movie was actually sponsored by Ray-Ban, who was hurting in sales at the time, which is why theses were the only type of sunglasses featured. This reinvigorated public interest in these pilot glasses, because after this movie everyone wanted to be a hotshot fighter pilot!

    90s title

    The 90’s saw a significant departure from the trends of the 1980’s. Everything was about practicality and being minimalistic. This was proven by looking at the style of sunglasses of the day.

    Sport Sunglasses

    For men, sport sunglasses were big in the 90’s, as they were the most practical for day to day life and not really much of a fashion statement. There was nothing ‘bold’ or “in your face” about them, they simply did their job and nothing more. They could be worn while doing outside activities, which was a major plus for people who wanted sunglasses on while playing sports.

    Small Round Throwback Glasses

    In the 90’s everything from the previous decade was considered to be completely out of style. Although fashion trends from the 60’s and 70’s regained some popularity, especially the John Lennon style glasses. Stars like the Olsen twins and Courtney Cox loved wearing these glasses, and anything that was even semi-related to “Friends” was sure to be a hit with women everywhere.


    Retro Is Cool again and So Is A lot of Things...

    If Lady Gaga can rock these, why cant you wear Wayfarers? If Lady Gaga can rock these, why cant you wear Wayfarers?

    Our last two decades are hard to define a specific style to. The show Jackass made aviators cool again, while the public also took an interest in 50’s style cat eye glasses, as of late. In this writer’s opinion, it’s all about wearing what you like in the 21st century, as there are so many different types of sunglasses out on the market now. We live in a society that puts an emphasis on individualism and being yourself, so why shouldn’t that apply to sunglasses too?

    By Peter Cusumano





  • Top 5 Olympic Sports Where Eye Protection is Required

    1. Cycling
      Timothy O'Donnell wearing Smith sunglasses Timothy O'Donnell wearing Smith sunglasses

    Olympians competing in the triathlon, and other events that require cycling, understand the importance of having good eye protection. Sunglasses, especially polarized ones, have a tremendous impact when athletes are trying to prevent glare from the sun. Riding at high speeds downhill, riders need to have 100% visual clarity so they don’t make any mistakes

    1. Swimming
      Swimming is usually the first Olympic sport people think of when they think of eye protection. Swimming is usually the first Olympic sport people think of when they think of eye protection.
      Michael Phelps kicks off season at Encore Beach Club at Encore at Wynn Las Vegas in Las Vegas, Nevada. Michael Phelps kicks off season at Encore Beach Club at Wynn Las Vegas in Las Vegas, Nevada.

    Everyone can understand the importance of wearing good goggles while swimming professionally. It is important to have goggles that do not fog up, and ones that remain securely on the face while swimming at high speeds. Out of the pool, athletes like Michael Phelps also enjoy wearing sunglasses as a means to protect their eyes




    1. Beach Volleyball
      Sand in the eye can be painful, especially during the middle of a game Sand in the eye can be painful, especially during the middle of a game

    During a game of beach volleyball, participants are constantly being blinded by both the sun and sand getting sprayed in their face. They need a good pair of glasses that are resistant to shock and scratches. They also need to be able to remain on the face when players need to quickly dive for the ball.

    1. Running/Track and Field
      Not all runners wear sunglasses, but the ones who do couldn't imagine running without them Not all runners wear sunglasses, but the ones who do couldn't imagine running without them

    Having a good pair of glare reducing sunglasses can sometimes make a break a race for a distance runner or sprinter. Running at high speeds for an extended period of time, all while exposed to the bright rays of the sun, can make it difficult to see for a lot of runners. Note, while not all runners wear sunglasses, the ones that do swear by them.


    1. Canoeing
      This team understands the importance of having good eye protection while canoeing This team understands the importance of having good eye protection while canoeing

    Polarized sunglasses are a must have for athletes participating in any of the canoe or rowing sports. Sun glare from the water during the heat of midday completion can be almost blinding for many participants. Polarized lenses do the absolute best job of preventing glare and protecting eyes from UV rays.

    By Peter Cusumano


  • Celebrity Shades Spotlight: George Clooney Persol 3074S

    George Clooney and his wife Amal out enjoying the weather George Clooney and his wife Amal out enjoying the weather

    George Clooney is a HUGE Persol fan. He can be seen wearing various different models, whether it be on the big screen or just walking around town. He wore the now discontinued Persol 2137 in “Oceans Thirteen,” and the 2883 model (also discontinued) in “The American.” Most recently, he’s been spotted wearing 3074S model by Persol. These glasses are very stylish, and have a very classy timeless look to them. Persol in general is certainly a classier brand overall, and that is most likely what keeps this Hollywood A-Lister coming back for more. You can purchase these glasses yourself here.

    By Peter Cusumano





    Keira_Knightley_-_wallpaper_2 Keira Knightley: Actress in "Pirates of the Caribbean" series



    olivia wilde Olivia Wilde: Actress known for films like "Rush" and "Tron Legacy"


    Megan-megan-fox-17054778-1280-800 Megan Fox: Actress in "Transformer" series


    -Charlize-Theron-charlize-theron-34529253-1920-1200 Charlize Theron: Actress in "Mad Max:Fury Road" and "The Italian Job"


    Angelina Jolie: Actress in "Tomb Raider" series and "Mr. and Mrs. Smith" Angelina Jolie: Actress in "Tomb Raider" series and "Mr. and Mrs. Smith"

    By Peter Cusumano



  • Maui Jim Spotlight: Lens Types/Colors

    Maui Jim makes lenses for all types of different situations that you may find yourself in. Here is a guide showing the advantages some lenses have in different types of light.

       neutral grey

    Neutral Grey

    Bright, Direct Sun

    Perfect for especially bright, direct sunlight. Offers rich color and contrast along with the highest available light production, unlike ordinary grey lenses that flatten light evenly across the spectrum.

    HCL bronze

    HCL® Bronze

    Full Sun to Overcast

    For everyday variable conditions, from full sun to overcast. Provides excellent contrast. Great if you love a warm, subtle bronze tint.

    Maui HT

    Maui HT™

    Full Sun to Overcast

    High Transmission lenses work hard when distance counts. With the highest usable light transmission, HT technology balances contrast and depth of field for crisper details during varying conditions.

    Blue hawaii

    Blue Hawaii

    Full Sun to Overcast

    Developed as a fashionable option for top-selling styles, Blue Hawaii provides a stylish new look that offers the same amazing color enhancement and clarity as all other Maui Jim lenses. A blue flash mirror coating is applied to the outside surface of our PolarizedPlus2 Neutral Grey lens, which reduces the amount of light that passes through, eliminates glare and boosts color.

    maui rose

    Maui Rose®

    Full Sun to Overcast

    For everyday variable conditions, from full sun to overcast. The highest contrast available - excellent for fast moving sports. Provides a subtle rose tint


  • Top 5 Most Iconic Images of Sunglasses

    There are some photographs that transcend an entire decade or even a generation of people. Occasionally, sunglasses are featured in these momentous photographs. This is a list of the top 5 images throughout American history that prominently feature sunglasses.

    1. Elvis Presley wearing his 70’s style Aviators

    This photo is very indicative of Elvis in the 70’s. While he enjoyed success with songs like “Burning Love” (1972), his health was declining with his drug use. This eventually led to the loss of a true American Icon in 1977. This picture depicts him wearing his flashy (albeit, cheesy by todays standards) aviators that were big in the 70s, and looking a little more worn out then the Elvis the public knew and loved for decades.


    1. JFK Wearing His Ray-Ban Wayfarers.

    Easily one of the most famous photos of the 35th president, and one of the reasons that he is widely considered to be one of our “coolest presidents.” This photo perfectly depicts what the people saw him as, youthful, classy, and stylish. The younger generation today idolize him for these traits, as you are sure to find this picture hanging in dorm rooms around the country. He was one of the first presidents to be known for wearing his sunglasses, and certainly won’t be the last.


    1. General Douglas McArthur Wearing His Ray Ban Aviators

    This photograph was the first real exposure the general public had to the Aviator frame by Ray-Ban. This famous photograph shows a satisfied General Douglas MacArthur enjoying his recent victory during the Second World War. Up until the end of the war, the Ray-Ban aviators were primarily used by the military, as it was designed for pilots. This photo showed the public that these glasses simply must be cool if General MacArthur was wearing them!


    1. John Lennon Wearing His Round Frame Sunglasses.

    One of the more well-known pictures of the famous Beatle, this shows him wearing his beloved round sunglasses. These round glasses became a big hit in the 60’s and 70’s, especially with the hippie crowd. They owe their success largely to John Lennon who actually specifically designed the glasses that he was always pictured wearing. This photo pictures him with his classic no nonsense, rather judgmental, facial expression underneath his favorite pair of sunglasses.


    1. Audrey Hepburn in ‘Breakfast at Tiffany’s’

    This has to take the number one spot, as it is easily the most recognizable photograph of one of the most beautiful women of the 20th century. It is the image most people conjure up when they hear the name Audrey Hepburn. This was taken from the movie “Breakfast at Tiffany’s,” and can be recognized by nearly everyone. It is for those reasons that this is the most iconic sunglass photo ever taken.

    audrey hepburn



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